OUR WORKS
MARKETING & EVENTS TECHNOLOGY
CIGNAL AWESOME FEST 2022:
TAKE ON THE FUTURE!
THE CHALLENGE
Cignal TV is the Philippines’ number 1 Pay-TV service provider and fastest-growing content provider in Southeast Asia.
As the DTH premier satellite service provider in the Philippines, Cignal TV is a game-changer in the country’s media industry. Viewers enjoy a world of options with Cignal’s impressive lineup of 132 channels, as it broadcasts diverse content for all ages and audiences.
In 2022, Cignal wanted to stage an event to celebrate and strengthen its relations with content partners, trade partners, and Cignal employees. But the challenge was how to go about it given the then COVID-19 restrictions.
WHAT WE DID
Virtual Spaces for Events
Interactive Games and Booths
App & Web Development
UI & UX Design
Broadcasting/ Livestream
Trade Show Event
OUR SOLUTION
2022: Take on the Future! We designed a cyber-forward space using 3D graphics and
engaging features that allowed an audience of more than 500 to experience
awesome on a whole new level. Highlights included multimedia partner booths,
channel-themed games, virtual photobooths, and an upbeat program featuring
motivational speaker Chinkee Tan.
- Provided an immersive virtual experience that put the Cignal
brand front and center - Enabled Content Partners to showcase their shows through their
own immersive and customized booth at the Exhibition Hall - Engage with Trade Partners through event activities while
generating excitement for upcoming shows they can promote
to drive their sales
truly immersive experience, repeatedly visiting the lobby and going back to
the plenary. The lobby garnered a total of 15,630 visits, while the plenary catered to 21,560
visits– allowing the attendees to visit at any time, further strengthening their team
spirit. Through this positive experience, Cignal demonstrated the fun and excitement
they can offer, further motivating partners to share and promote their brand.
