OUR WORKS
CREATIVES
METROBANK CARD CARRIER
THE CHALLENGE
Every new Metrobank credit card arrives with its own card carrier. This would house all the important information about the new card, such as features and benefits. This was a way to introduce new cardholders to their Metrobank credit card and how they can maximize it.
In 2022, Metrobank credit card decided to update these card carrier designs to revamp its overall look, minimize the use of paper, and replace flyers with a QR code. The new designs were meant to simplify the information on the card carriers, be more cost-efficient, and create one design for all cards instead of the then-existing one design per card.
WHAT WE DID
Print & Packaging
Concept & Design
Copywriting
OUR SOLUTION
With the new direction to use one design for all cards, Golden Pencil
considered the best way to complement the look of every card. The
main visual handle was inspired by the wave element used in most
cards. In terms of color, the design was prominently blue to reflect the
Metrobank branding, but a touch of metallic silver was added to give it
more depth and balance.
To supplement the elegant design, the concept for the layout
prioritized simplifying the information. This meant dividing and grouping
details, which were then made into iconized lists. This approach
allowed for less ink consumption without compromising the quality of
the design.
considered the best way to complement the look of every card. The
main visual handle was inspired by the wave element used in most
cards. In terms of color, the design was prominently blue to reflect the
Metrobank branding, but a touch of metallic silver was added to give it
more depth and balance.
To supplement the elegant design, the concept for the layout
prioritized simplifying the information. This meant dividing and grouping
details, which were then made into iconized lists. This approach
allowed for less ink consumption without compromising the quality of
the design.
