OUR WORKS
VIDEO PRODUCTION
Moments Made Special
with #AweSMGifts
THE CHALLENGE
In April 2021, the Online SM Gift Registry was launched to cater to the gift-giving needs of Filipinos amid the pandemic. This widened the scope of their services to both in-store and online end-to-end. More than simply adding an online platform, the SM Gift Registry now offered multiple advantages for its registrants and guests, such as convenience, discounts and loyalty rewards.
With these advantages, SM Gift registry wanted to launch a video campaign to raise awareness about what they can offer to customers and to increase the use of these services.
With these advantages, SM Gift registry wanted to launch a video campaign to raise awareness about what they can offer to customers and to increase the use of these services.
WHAT WE DID
Video Marketing
Animated Videos
Campaign Development
Content Creation
Copywriting
OUR SOLUTION
Celebrations are a constant in our lives, and they don’t have to be
restricted to the common greeting-card events. By understanding the
opportunities for gift-giving beyond the usual festivities, Golden Pencil
proposed the campaign, Moments Made Special with #AweSMGifts.
Each video on the campaign used a gift box as a portal to exciting
scenes of celebration, and a frame solely focused on the features and
unique selling proposition of the SM Gift Registry. With this approach,
the videos promoted overall usage of the SM Gift Registry by
expanding use-cases and showcasing how it is integral to our
special moments.
restricted to the common greeting-card events. By understanding the
opportunities for gift-giving beyond the usual festivities, Golden Pencil
proposed the campaign, Moments Made Special with #AweSMGifts.
Each video on the campaign used a gift box as a portal to exciting
scenes of celebration, and a frame solely focused on the features and
unique selling proposition of the SM Gift Registry. With this approach,
the videos promoted overall usage of the SM Gift Registry by
expanding use-cases and showcasing how it is integral to our
special moments.
